Bitget App
Trade smarter
Buy cryptoMarketsTradeFuturesStocksEarnInstitutionAI & More

PTON (PTON) news

News
Updates
Planet Fitness Can Manage Potential Risks to Churn, Membership Growth From Meta AI Agent, UBS Says

Planet Fitness Can Manage Potential Risks to Churn, Membership Growth From Meta AI Agent, UBS Says

02:22 PM EDT, 10/09/2026 (MT Newswires) -- Planet Fitness (PLNT) investors are concerned regarding potential implications on churn and membership growth from Meta Platforms' (META) new artificial intelligence agent, though the risk is "manageable in practice," UBS Securities said Friday. Last month, Meta said its Muse personal AI agent can perform tasks such as sending e-mails, booking travel and negotiating bills on behalf of users. The agent can also continue working after users close the app. "(Planet Fitness) sentiment has been negative and took a worse turn after Muse launch and fears that agentic AI can drive significant impact on churn in the medium-term," UBS analysts, including Arpine Kocharyan, said in a note to clients Friday. "We believe agentic AI risk is sensible but manageable in practice." The fitness center operator could introduce authentication steps, such as in-app verifications and biometric confirmations, which AI agents would struggle to complete, according to the brokerage. Planet Fitness could also restrict automated access, block bot traffic at the network level, and require direct confirmation from members before allowing an AI agent to cancel their subscriptions, UBS said. The high cost of rejoining gyms could keep members to not allow automatic cancellations, while Planet Fitness can use the AI technology itself to personalize outreach and offer membership freezes or downgrades before a cancellation, according to the note. Planet Fitness' business fundamentals have improved amid stronger membership growth in September and continued strength in early October, UBS said. "Churn has been stable in the 3.5%-3.8% range, with (Planet Fitness) likely implementing a change in billing whereby a member is billed same day (versus) 30 days later," the analysts said. "If implemented, this could further reduce churn." More stable churn means Black Card pricing hike could come "sooner than the market believes," the analysts wrote. Black Card membership typically has higher utilization, according to t

MT newswire•2026-10-09 18:22

New listings on Bitget

New listings

Trending coin prices

More
Assets with the biggest change in unique page views on Bitget.com over the past 24 hours

Where can I buy PTON (PTON)?

Buy crypto on the Bitget app
Sign up within minutes to purchase crypto via credit card or bank transfer.
Download Bitget APP on Google PlayDownload Bitget APP on AppStore
Trade on Bitget
Deposit your cryptocurrencies to Bitget and enjoy high liquidity and low trading fees.

About PTON

Explore the latest PTON news! Stay updated on the latest price movements, market trends, and in-depth PTON analysis.
More more

PTON resources

PTON price calculator

More >
PTON
USD
1 PTON = 0.00 USD
Last updated as of (UTC-0)
Buy/sell PTON now

PTON price prediction

What will the price of PTON be in 2027?

Based on PTON's historical price performance prediction model, the price of PTON is projected to reach $0.00 in 2027.

What will the price of PTON be in 2032?

In 2032, the PTON price is expected to change by +5.00%. By the end of 2032, the PTON price is projected to reach $0.00, with a cumulative ROI of 0.00%.
Buy PTONPTON price prediction