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Sales and revenue both increased! Lotus Technology (LOT.US) achieves 39% year-on-year growth in deliveries in the first half of 2026

On August 27, Baozun released its Q2 2026 financial report and announced an increase in its 2028 non-GAAP operating profit target from 550 million yuan to 700 million yuan, a rise of over 27%. This adjustment sends a clear signal of the ongoing effectiveness of its strategic transformation and the continued improvement of its profitability. Baozun stated that the strategic transformation over recent years has demonstrated the resilience, scalability, and profit potential of its business model.

On August 27, Baozun released its Q2 2026 financial report. This quarter, Baozun Group’s total net revenue increased by 7% year-on-year to 2.7 billion yuan, and non-GAAP operating profit jumped significantly from 6 million yuan in the same period last year to 74 million yuan. Notably, the non-GAAP operating profit of its e-commerce business reached 107 million yuan, hitting a new second-quarter high since 2022, while revenue from its brand management business grew by 22% year-on-year, further s