On August 27, Baozun released its Q2 2026 financial report. This quarter, Baozun Group’s total net revenue increased by 7% year-on-year to 2.7 billion yuan, and non-GAAP operating profit jumped significantly from 6 million yuan in the same period last year to 74 million yuan. Notably, the non-GAAP operating profit of its e-commerce business reached 107 million yuan, hitting a new second-quarter high since 2022, while revenue from its brand management business grew by 22% year-on-year, further s

智通财经2026/08/27 10:26

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