BAT names Pascale Meulemeester as next chief marketing officer as Comin steps down

Reuters2026/08/06 06:03

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British American Tobacco will replace Chief Marketing Officer Luciano Comin, who steps down from the management board on Feb. 28, 2027.
Pascale Meulemeester, currently regional director for Asia Pacific, Middle East and Africa, becomes CMO designate on Jan. 1, 2027.
Meulemeester takes over as chief marketing officer on March 1, 2027, remaining on the management board.
Celina Li joins on Sept. 1, 2026 as regional director designate for APMEA, becoming regional director and a management board member on Jan. 1, 2027.
Li was chief commercial officer and general manager, international and ingredients at Ocean Spray; previously held senior roles at Coca-Cola.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. British American Tobacco plc published the original content used to generate this news brief via SENS, the regulatory disclosure system operated by the Johannesburg Securities Exchange (JSE) (Ref. ID: S524372), on August 06, 2026, and is solely responsible for the information contained therein.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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BAT names Pascale Meulemeester as next chief marketing officer as Comin steps down

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