Amazon introduces Uber Eats service: Prime members get free delivery for orders over $25

Amazon will introduce Uber’s (UBER.US) food delivery discounts to its shopping platform, providing Prime members with related benefits. This move further deepens the partnership between the two parties, just a week after competitor DoorDash Inc. agreed to acquire Instacart. The two companies announced in a statement on Thursday that U.S. Prime members who place orders through the newly added Uber Eats interface on the Amazon website or app, with an order amount of $25 or more, can enjoy free Uber delivery fees. This new integrated service allows Prime members to order from hundreds of thousands of restaurants available on the Uber platform directly within the Amazon app, without the need to switch to other apps or register for a Uber account. A Uber spokesperson declined to disclose the commercial terms of the partnership, including whether Uber must pay Amazon a referral fee for orders originating from the Amazon platform. Amazon Prime membership in the U.S. costs $139 per year, offering members benefits such as delivery discounts and Amazon video streaming services.