e.l.f. Beauty Raises Fiscal-Year Sales Guidance, Eyes International Growth

By Natalie Weger

E.l.f. Beauty raised its fiscal-year guidance, fueled by rapid international expansion as the cosmetics maker looks to build further market share across Europe.

The beauty retailer now projects full-year adjusted earnings at $3.82 to $3.86 a share on sales of $2 billion to $2.03 billion. The company had previously forecast adjusted earnings of $3.50 to $3.55 a share on sales of $1.94 billion to $1.97 billion.

Analysts polled by FactSet expect full-year adjusted earnings of $3.67 a share on sales of $1.98 billion.

"Only about a quarter of our sales are outside the U.S. today, while about 65% of E.l.f.'s social following is international," Chief Financial Officer Mandy Fields said in an interview. "So there's a huge global market we haven't fully tapped."

E.l.f. on Wednesday posted a second-quarter profit of $30 million, or 50 cents a share, compared with $3 million, or 5 cents a share, the year earlier.

On an adjusted basis, per-share earnings were $1.21. Analysts polled by FactSet expected 59 cents.

Sales rose 51%, to $520.8 million. Analysts expected $473.5 million.

Fields added that the company continues to see conviction in Rhode, the cosmetics and skincare brand founded by Hailey Bieber that the company acquired last year.

Rhode in September launched at Sephora in Europe, marking the brand's first retail presence across 19 countries in the region. E.l.f. in September also launched another cosmetics brand in Brazil as it looks to markets beyond the Americas and Europe.

Write to Natalie Weger at natalie.weger@wsj.com.

(END) Dow Jones Newswires

November 04, 2026 16:09 ET (21:09 GMT)