Coty, Brandlight Collaborate to Boost Brand Visibility Across AI Search Platforms

10:25 AM EDT, 10/27/2026 (MT Newswires) -- Coty (COTY) and Brandlight partnered to improve the visibility of Coty brands across AI assistants and generative AI search platforms, the companies said Tuesday. Financial details weren't disclosed. The partnership will focus on expanding Coty's generative engine optimization capabilities and providing brand teams with tools and insights to adapt to changing consumer behavior and improve brand discovery through AI-powered search, according to the statement. Shares of Coty were down 1.8% in early Tuesday morning trading. Price: 3.17, Change: -0.06, Percent Change: -1.80