PepsiCo Extends Beverage Deal With Taco Bell -- WSJ

By Laura Cooper

PepsiCo has tightened its relationship with one of its most important food service clients, Taco Bell.

The food and beverage company said it has extended its agreement to supply Pepsi, Mountain Dew and other beverages at Taco Bell locations across the U.S. for the next 11 years. Taco Bell will also pour Pepsi products at its locations across Ireland, The United Kingdom and Thailand.

One drink that emerged from the partnership is Mountain Dew Baja Blast, which has grown to become a $1 billion brand for PepsiCo.

The news comes after KFC--once owned by PepsiCo--announced it would sell Coca-Cola products across the U.S.

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(END) Dow Jones Newswires

October 22, 2026 11:03 ET (15:03 GMT)