Meta says AI application Muse surpasses 10 million users with over a quarter shopping conversion rate.

Meta CEO Mark Zuckerberg stated on Wednesday that since its launch in September, Meta’s new personal AI assistant app Muse has attracted over 10 million users. During Meta’s third-quarter earnings call, Zuckerberg said that Muse’s growth momentum “remains strong,” with the most common use case currently being shopping. He mentioned that more than a quarter of Muse users make purchases through the app, with the average transaction exceeding $200. Following the launch of Muse, Meta’s stock price rose sharply. After hours on Wednesday, Meta’s share price once jumped by 5%. The app quickly climbed to the top of the Apple App Store rankings after its release, marking an early achievement for Zuckerberg’s major investment in artificial intelligence.