BUZZ - Broker Views: Victoria’s Secret makes a strong comeback, stepping onto Wall Street’s runway

Latest Updates

October 19 - ** Victoria’s Secret (VSXY.N) fashion show returns to the spotlight for investors (link), with analysts saying the retailer’s annual fashion show highlights the brand’s accelerating momentum

** The lingerie maker’s share price rose about 4% in early trading; its year-to-date gain has reached around 61%

This year’s show performed strongly

** Barclays (maintains “Overweight” rating, target price: $112) noted that under CEO Hillary Super’s leadership, Victoria's Secret (VSXY) is benefiting from increased brand relevance; the bank cited signs such as a growing young customer base, improved traffic trends, and fewer promotional activities, judging the company’s transformation to be making substantial progress

** JPMorgan (“Overweight”, target price: $110) emphasized stronger momentum for Victoria’s Secret and PINK brands, better merchandise displays, and improving sales trends

** Morgan Stanley (“Overweight”, target price: $104) pointed to accelerating Gen Z demand and stronger pre-show sales trends, further reinforcing market confidence in Victoria’s Secret’s business turnaround

** UBS (“Neutral”, target price: $87) stated: “We believe the return of the fashion show not only helps the brand reconnect with Millennial consumers but also attracts even younger customers”

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