BUZZ - Levi Strauss shares drop due to weak sales in the US and Europe
路透社2026/10/08 08:16On October 8, Levi Strauss (LEVI.N) shares fell 1.3% in pre-market trading to $19.25 after the company reported lower-than-expected sales in the U.S. and Europe. BTIG commented: “This quarter, the European direct-to-consumer (DTC) business was hit by unusually warm weather, but as temperatures return to normal, foot traffic and sales trends have improved, maintaining a positive outlook in early Q4.” The brokerage also noted that the company remains strong in wholesale, e-commerce, and market share in jeans, but its “back-to-school” marketing campaign did not meet expectations. Benefiting from tariff refunds on Wednesday, the company raised its annual profit forecast and is betting on strong demand for its premium jeans and sweaters during the holiday season. Sixteen analysts have an average “buy” rating; the median price target is $27, according to LSEG. The stock has risen 6% year-to-date as of the previous close.
October 8 - ** Shares of jeans maker Levi Strauss (LEVI.N) fell 1.3% in premarket trading to $19.25
** The company reported (link) lower-than-expected sales in the United States and Europe
** BTIG said: "This quarter, Levi’s direct-to-consumer (DTC) business in Europe was hit by unusually warm weather, but as temperatures normalized, foot traffic and sales trends improved and maintained a positive momentum in early Q4"
** The broker also noted that the company continues to show strong performance in wholesale, e-commerce, and jeans market share metrics, but its 'back-to-school' marketing campaign fell short of expectations
** On Wednesday, the company benefited from tariff rebates, raised its annual profit forecast, and is betting on strong demand for its premium jeans and sweaters during the holiday season
** The average rating from 16 analysts is "buy"; the median target price is $27 — data compiled by LSEG
** As of the close of the previous trading day, the stock is up 6% for the year
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