BUZZ - Etsy shares rise on BTIG upgrade, driven by improved buyer trends and cost reductions
路透社2026/09/18 11:06September 18 - **Etsy (ETSY.N) rose 2% in premarket trading to $73.81
** BTIG upgraded the e-commerce platform’s rating from “Neutral” to “Buy,” setting a target price of $90, approximately 27% higher than current levels
** The brokerage said the share price pullback has created a significantly better risk-reward profile for investors; ETSY has fallen about 4% so far this quarter
** BTIG noted that the 12% employee layoff plan implemented in August will save the company $35 million to $45 million in expenses annually
** ETSY buyer growth exceeded expectations; in Q2 2026, it reactivated 7.1 million dormant buyers, above the 6.95 million estimated by BTIG — according to BTIG
** Since July, the stock’s free cash flow yield has increased by about 150 basis points, outpacing the rise in the 10-year Treasury yield and more than compensating investors — BTIG
** Earlier this week, Oppenheimer upgraded the stock rating (link) to “Outperform”
** The average rating from 33 analysts is “Hold”; the median target price is $90 — according to data compiled by LSEG
** As of the previous trading close, the stock had risen 30% so far this year
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