Jim Cramer Says "e.l.f. Beauty Is Erratic Right Now, But I Have Faith That It Can Go higher"

e.l.f. Beauty, Inc. (NYSE:

) is one of the stocks on which Jim Cramer expressed his thoughts . Noting the stock’s decline over the past few months, a caller asked whether they should sell their position and buy CRWV instead. Cramer replied:

You know, oh boy, alright, that’s frying pan fire. Okay, so e.l.f. Beauty is erratic right now, but I have faith that it can go higher. I think you hold off on CoreWeave. CoreWeave is a stock that has tremendous potential but also has a lot of downside, and I don’t want you… to be in something that has a lot of downside. As much as I like the company, it is, it can be eviscerated by changes.

A stock market graph. Photo by energepic.com

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the January 9 episode, when a caller asked whether they should hold the stock or take profits, Cramer responded:

Okay, the stock’s been troubled, and a lot of that I think is because people are confused about the Chinese, with the manufacturing. Let’s do this. If you get a tariff overturn from the Supreme Court, this stock’s going to go up 25 points. Let’s just hold on to it for now because I think it’s actually reflecting some of the weakness that I don’t even think is there anymore. I think Tarang Amin is terrific.

While we acknowledge the potential of ELF as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the

.