Nexo, a centralized finance platform that mainly concentrates on crypto borrowing services, has reported a 52% repeat borrower rate, an indicator that the number of borrowers has significantly increased on its trading network, according to a revelation disclosed today by market analyst CryptoQuant.
Nexo is a centralized crypto lending and borrowing platform that allows users to buy, sell, trade, and borrow assets. Since its launch in 2018, the platform continues to offer borrowing, lending, and earn products targeting mainly retail customers but also caters to institutional clients’ needs. Licensed in several countries, Nexo serves global users with a variety of crypto offerings.
52% Repeat Borrower Rate Demonstrates Nexo User Trust
According to the data shared today on the X social platform by CryptoQuant, borrower customer retention rate currently stands at 52% on Nexo, meaning that the crypto platform has managed to retain most of its clients who repeatedly engage in asset borrowing on its network.
Since user loyalty is a rare thing in the cryptocurrency landscape, Nexo’s 52% repeat customer borrower rate is concrete evidence of client trust in its platform, the analyst revealed. Over the past three years, Nexo witnessed a substantial milestone as it has consistently retained over 50% of its borrowers, with more than half of customers from 2022 still actively trading on the platform, as reported in the data prepared by the analyst.
Cohort retention data analysis revealed that 58% of borrowers consistently traded on Nexo in 2023. While the same percentage (58%) of the customers retained their user activity in the platform in 2024, the data disclosed that 52% of such clients are still active on the platform in 2025. This demonstrates resilience on Nexo’s trading platform, network growth, and increased user confidence in its crypto ecosystem.
Nexo Reopens Market Presence In The US
Crypto loans allow traders and investors to unlock liquidity without selling their digital assets, enabling them to access greater capital efficiency. However, as the market sector matures, trust matters, and interest rates remain crucial. The data from the analyst revealed that Nexo is one of the most trusted centralized crypto lending platforms operating in the digital asset market today.
Last week, Nexo relaunched its crypto exchange and digital asset services in the US, three years after it abandoned the market following compliance issues with national and federal regulators. Based on its announcement last week on Monday, February 16, Nexo said that with enhanced regulatory clarity for cryptocurrency in the US, it reintroduced its platform to provide flexible crypto exchange, lending, and borrowing services to serve American customers.
