Chery entering the Japanese market? Here is the response

Specifically, Chery, Autobacs, and other joint venture partners have established a joint venture company and, through its development and sales subsidiary EMT, launched their own EV brand. The first EV model is scheduled for delivery in Japan starting in 2027. It will utilize technology Chery has accumulated in the Chinese market and be equipped with features such as advanced driver assistance. The exact price will be determined in the future, but it will target the mainstream market. In response, Chery Automobile stated that it is only one of several shareholders investing in the EMT project and does not participate in its operation or management.