Hyundai Motor plans to more than double the contribution of the Chinese market to its global sales by 2030.
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The company plans to launch 20 new models, including the Ioniq Venus and Earth concept cars designed specifically for the Chinese market, to win back Chinese consumers' favor. Hyundai Motor is developing autonomous driving technologies through partnerships with Chinese companies and working with battery giant Contemporary Amperex Technology Co. Limited (CATL) to localize its products and ensure high vehicle performance. China once accounted for nearly one-fifth of Hyundai Motor’s global sales; it now represents about 4%.
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